APEDA offers to facilitate connection to the market for Kerala IG tagged rice

 

APEDA has offered to hold buyers and sellers meetings on a regular basis in order to provide a proper market connection for the promotion of Kerala GI tagged rice.

The uniqueness and flavor of Kerala GI rice and the demand of the Indian population in importing countries provide good opportunities for the commercialization of GI rice, said Simi Unnikrishnan, Deputy Director General of APEDA, New Delhi.

At a farmer-scientist interface on GI-labeled rice organized by the Kerala Agricultural University, he noted that Kerala's share of rice production in the country is only 0.51 percent, which is due to the expansion of the area and the takeover of MASCAR. Recommended technologies can be improved.

Lack of adequate storage :

• India ranks first in rice exports and China, the Philippines and Nigeria are the main rice importers. However, excessive use of pesticides, lack of high-quality seeds, premature rainfall, and irregular supply of required quantities of rice that did not meet world standards were the constraints on rice exports. Traceability, pesticide residues are the biggest challenges when exporting rice to European countries. The lack of adequate storage facilities at the village level leads to a deterioration in quality that often leads to product rejection, he said.

• APEDA would help farmers export their products at the best prices if the quality prescribed by importing countries and a continuous supply of the products were guaranteed, she added.

GI registration :

• speakers suggested a collaboration between farmer associations and marketing agencies, helping with the registration of authorized users, creating business models with the support of funding agencies for GI registration, advertising through social networks and GI rice online marketing to increase your profitability sooner.

• A platform has also been requested to create a platform to add more farmers to Palakkadan Matta Farmers' Producer Company Ltd to grow GI rice and to support KAU and APEDA for commercialization.

• Speakers expressed concern about the use of the Palakkadan Matta trademark by intermediaries in other states and called for government intervention to curb the illegal use of that trademark. They also highlighted the need to improve rice value creation skills in order to improve farmers' incomes and attract rural youth to rice